How much money did you earn for each “Like” or “Comment” on your last social media post?

Nothing? ?

That’s what I thought.

There are huge misconceptions about social media engagement, lead generation, and establishing business relationships.

Social media engagement should lead to establishing relationships with your business leads. ?

Entrepreneurs, real estate agents, and business owners can post on social media all day every day and still not make a dollar because they’re not genuinely connecting with their audience or their needs, even if they’re getting a ton of thumbs-ups on their content.

⭐ Social Media Engagement

Getting people interacting on your content is the first step to generating leads online. The more people who like or comment on your updates, the more likely other people are to see it. The more often you show up, the more memorable you are.

Make sure the content you put our is VALUABLE to get the most out of your social media posts. That means sharing information instead of “Hire me!” or “Use my service!” with a pretty picture.

Get to know your audience inside and out so you can best communicate what they want to know in a way that speaks to them directly. As they say, marketing to everyone is marketing to no one. Marketing to a specific target market or defining an ideal client doesn’t mean you can’t work with everyone, it just means that you have a deeper understanding of who your audience is so your content is always valuable to them and they keep coming back for more. That is how client relationships are built.

⭐ Establishing Client Relationships

When people start engaging with your content, you have an opportunity to build a relationship. There are many ways to do that but I’m going to focus on two:

Reply to their comments: Start conversations in the comment threads of your post to get more traction for your post, but most importantly to get to know the people who find value in what you’re sharing. Ask questions, share GIFs to make them laugh, and establish a relationship that goes beyond a friend request on social media.

Start conversations: Every social media platform, including Facebook and Instagram, have this nifty messaging feature. It allows you to send a private message to people and start conversations. Use this tool to start talking to the people who respond to your content because they are taking something away from your content. You reaching out makes them feel special and that is the quickest way to establish trust. A simple “Hey, how are you?” goes a long way.

In conclusion, communicating with your audience is the best and most simple way to get to know them and their struggles, and in turn help them solve their problems.

If you walk away from this post with one valuable piece of information, let it be that social media engagement is most valuable when it leads to establishing relationships. This allows you to convert leads into paying clients easily.

How many conversations have you started today?