One of the biggest components of growing a business organically is building an audience of loyal and raving fans. A dedicated audience should know who you are, trust the quality of content you provide, and be happy to share your brand when they hear of someone in need of your services.
Chances are, your business has competition.
Instead of focusing on what they’re doing, focus on making sure that you are the go-to and the service provider that people know and trust to do better. What better way to showcase your success and quality than by having other people support what you’re doing and cheering your name when they see someone needing help in your area of expertise.
Building that kind of loyal following isn’t as difficult as it seems, but it does take some grit, consistency, and dedication to helping others.
Here are three tips to build your fanbase, keep them engaged, and have them do some of your marketing for you:
Give more than you take
You’ve heard it a million times but I’m going to say it again for all the people in the back: Lead with value! Prove to your audience that you are a wealth of knowledge and can help them solve their problem and get on the right path. If you can help your followers, they will be thankful and come to you when they have another problem in your area of expertise.
This is how client loyalty and brand loyalty is built. The foundation is set by delivering first and becoming a voice of authority and industry knowledge.
Reward people for their loyalty to your business
What better way to encourage brand loyalty than by rewarding it? Two factors are at play when you take this approach. First, the theory of reciprocity states that people like to do things for you when you do things for them. Second, people like to feel special and like they’re making a difference. Rewarding loyalty encourages your audience to share your content with their network and be a source of referrals when they hear of someone in need of your services. Rewards help build healthy and positive client relationships.
Be transparent and honest
This buzzword might be a no-brainer, but let’s dive into it for a second. Why would someone support something they don’t believe in or understand? By being transparent and open with your client base, they get to know your business inside and out, and most importantly what it stands for and against. If your core values align with theirs, they will be more inclined to support your enterprise—and know you’re being honest. It is important that your audience feels your business is ethical, supportive, and has integrity.
Building a loyal audience for your business means never wondering where your next client is hiding. It encourages them to build a relationship with your business, believe in your quality of service and integrity, and eagerly refer you to their sphere. Inbound leads are the easiest to convert because they come with an established sense of trust in your brand.