Optimization and Marketing Blog
If you’re looking for valuable content, actionable advice, and some fresh input to answer your questions and help you build your business, this blog is for you. Stop by to see the latest posts to optimize your content, improve your communication, build an audience, earn their trust, and scale your business to new heights.
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Three tips to increase your customer lifetime value
Customer lifetime value is a key factor in optimizing your business and offers to get the most from your client relationships. Here are three tips to increase CLV.
How understanding your consumers can skyrocket your real estate sales growth
The first step to delivering an effective real estate marketing message is to understand who your audience is and where to reach them for the biggest impact
Building a loyal audience for your business
Do you want to build a loyal brand audience that cheers you on and refers you more leads? Here are three tips to help you streamline the process.
Three things you need to do before running paid ads
A good paid ad campaign can drive targeted quality traffic to your website and convert into leads or paying clients. The caveat is you have to do it right.
Marketing and selling to different decision making personality types
Ever wondered why some sales pitches make you shudder while another had your credit card out of your pocket faster than you could blink? Here’s why.
Optimize your social media profiles for better business connections and growth
If you use social media for your business in any capacity, it’s important that people know a few things about you and your business as soon as they click on your profile.
Are you boosting posts on Facebook? It’s time to stop.
If you run a Facebook page, you’re probably familiar with the big blue Boost button that shares your post with new people. Whatever you do, don’t click it.
Three traits to look for before hiring a marketer or coach to help grow your business
Marketers, trainers, and coaches are a dime a dozen these days. With easy access to tools to promote businesses it’s harder than ever to know who to trust.
Are your social media engagements establishing relationships with your ideal clients?
How much money do you earn for each “like” on your social media content? Probably nothing. Here’s how to turn engagement into customer relationships.
Protecting your clients and business from wire fraud
Financial fraud doesn’t stop at personal interactions, business owners and clients are at a huge risk when performing transactions online.
The 7% Rule: Building client relationships with better communication
Have you ever sent a text message and the person you sent it to took it the wrong way? Here’s what’s missing from text communication and how to fix it.
What is Content Marketing?
In simple terms, content marketing is everything your business creates to spread an idea including videos, blog posts, social media graphics, and more.